Tuesday, April 28, 2009

E-Books Lead to Greater Sales

Shelli at Market My Words had an interview yesterday that really struck a chord with me. Author Ingrid Law, of Savvy fame discussed her book and marketing. In the interview, she said this:
And one of the biggest technological marketing successes for Savvy so far has been the week-long free e-book download offered last summer, which was a factor in propelling the book onto the New York Times Bestsellers list for the first time.
Now, I have been a long time fan of the give-it-away-for-free-and-they'll-buy-it camp: ever since my Napster days in college, actually, but more recently with things such as free e-books or free downloads of audio books.

I've quoted it here before, but I feel it's worth saying again:
For me — for pretty much every writer — the big problem isn’t piracy, it’s obscurity (thanks to Tim O’Reilly for this great aphorism). Of all the people who failed to buy this book today, the majority did so because they never heard of it, not because someone gave them a free copy. --Cory Doctorow
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