I've been thinking about marketing and such lately. Never hurts to be prepared. There's a lot hoopla about on the benefit (or not) of blogs, Twitter, Facebook, MySpace, GoodReads, etc., etc., etc. ad nauseum.
And sometimes this works. Tomorrow, I'm going to tell you about how I got turned on to an author 100% because of online marketing.
But--and here's the kicker--it's got to be unique. Everyone and their mom can get a blog (or twitter or facebook or whatever), and anyone with the ability to type can fill it with words. It is not enough to do something just because everyone else is and "they" say it's good marketing.
What's really good marketing? Standing out from the crowd.
Like this widget.
This is how it's done, folks. Check it. Everything's all neatly there in an eye-catching (but not annoying) little box. Easy to load, easy to share. And it really does go above and beyond. Info on all the books (albeit with a focus on the one most recently released). And did you see that thing in the middle? EXTRAS. As in, only find them here, one of a kind EXTRAS.
How clever is that?
People will see it--click on it--and discover a whole new author. This one little widget has it all.
And it will sell more books than tweeting about what you had for breakfast.