Tuesday, March 23, 2010
I have long felt that the model of selling ebooks is flawed at the least--a prohibitive measure against developing electronic reading at the worst.
There's a lot of conversation out there about what an ebook should cost. Some (like Amazon) feel there should be a cap at a certain level, say, $9.99. Others feel that the absence of a hard copy should equate a significant difference in price ranges. I'm more in favor of the sliding scale of price--an ebook that's a little less money than the cheapest form of the book out in hard copy--i.e. a new release in hardcover is $25, so the ebook is $20; when the trade paperback comes out at $15, the ebook can be $10; when the mass market is released at $8, the ebook could be $6)
I also like the new Barnes & Noble structure announced recently:
Barnes & Noble is planning to begin bundling print and eBook editions of books in the next two or three months... Customers who buy the print edition of a book will have the option to get the digital version of the same book at a discounted price.That, personally, is something I can get behind. Bundling is--I hope--the wave of the future. And a great model for introducing people to ebooks.
So, would a "bundle" of ebook and hardcover entice you to buy a book more? What price model for ebooks do you feel is fairest?