- Use proper grammar
- This is especially true if you want to be an or already are an author. Your profession is in words. Show it.
- Does this mean you can't have your own voice and/or slang? Of course not. I mean, make an effort for correct punctuation, spelling, etc.
- Also: please be aware that I'm a former English teacher and a stickler for grammar. So, obviously, I'm probably biased.
- Also also: I've probably made a gazillion grammatical errors on this blog. Sorry.
- When in doubt: be professional
- Professional layout and design
- There is nothing wrong with the simplest blog design--but there is often much wrong with the more complicated ones. More graphics/colors/bling does not a better blog make.
- Please please don't make me listen to your music
- Professional tone of writing
- Professional subject of posts
- But don't be so professional that you don't show your own personality
- Book covers & info
- If you are a published author, please make your cover and ordering information easy to find
- If you are not a published author, be very very very wary of making a mock-up cover of your unpublished book. You tend to either (a) look like an amateur or (b) look like you're trying to trick people into thinking you're published. You just can't win this way.
- Lose sight of your goal
- If you're writing an author blog, think about your content and limit yourself. Post about topics your audience will want to know about. This doesn't mean you can't talk about your dog--but don't let it overwhelm your blog.
- Be combative, rude, or belligerent
- There's a difference between a negative review and a slam
- There's a difference between a debate and an attack
- There's a difference between sharing your opinion and trolling
- Make it hard to find basic information
- There are a few things that should just be easy and obvious to find:
- Contact info
- Feed subscription links
- Comment links
In the end, I thought about what I want people to think of me based on my online presence. Does that make me pompous or fake? I hope not. But I decided what I wanted people to think of me was that I was professional, but real. To that end, I made an effort to have a professional design to my website, and keep most of my posts in a professional vein. But not all--I wanted to also be real--so I'll have posts about my real life, or tweet about my dog, or show you pictures of me on vacation on Facebook. But not too much. There have been books I've read and not liked--but you won't see a negative review on here (or not any more--I did do some before I got my book deal, but decided to take them down). I won't lie--if you ask my opinion on a book I didn't like, I'll tell you--but I'm not going to post it publicly. There have been reviews of my own book that I've not liked...but I won't comment on them. There have been online opinions that I disagreed with, and while I'll give my personal views, I won't argue.
But this is all me. Maybe the you that you want to represent is different. Maybe you want to be known for being fun and funny. Or maybe you'd rather be known for being an expert on something. Maybe you'd rather be wise than witty--or vice versa.
Think about who you want to be--and be it.